Difference between revisions of "History of Sega in Hungary"

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| distributors=[[Sinus]] (1991-1992), [[Novotrade 2C]] (1992-1996), [[Al-Step]] (1996), [[EBM]] (1996-1998), [[NewWave Computers]] (2000-2003), [[Ecobit]] (2004-2006), [[CD Projekt]] (2007-2014), [[Cenega]] (2014-present)
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| distributors=[[Nissho Iwai]] (1991-1995), [[Al-Step]] (1993-1996), [[EBM]] (1996-1998), [[NewWave Computers]] (2000-2002), [[Ecobit]] (2004-2007), [[CD Projekt|PlayOn]] (2007-2014), [[Cenega]] (2014-present)
 
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Hungary began its transition away from Soviet-style communism in 1990, and like many of its Warsaw pact neighbours became a more attractive place for foreign Western investers as the decade went on.
+
The first consoles that were sold in Hungary, just like in other communist countries, were created at the initiative of domestic companies. One of the first consoles was Elektronikus TV játék, produced by Videoton since 1976. Hungary began its transition away from Soviet-style communism in 1990, and like many of its Warsaw pact neighbours became a more attractive place for foreign Western investers.
  
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In Hungary, official consoles appeared faster than in the rest of the countries of the former Eastern bloc. In 1991, Stadlbauer began to import Nintendo consoles. From the end of 1991, Sega consoles were sold by [[Sinus]]. They released the first model of Sega Master System.
+
==Nissho Iwai==
 +
The first [[Sega]] products in this region were supply from early 1991 by [[Nissho Iwai]] to local sub-distributors{{fileref|CTW_UK_473_Europe_Supplement.pdf|page=3}}. The [[Sega Master System]] model I was released first, with the price of 12,900 HUF and was sold by two authorized distributors - [[Videoton]]{{fileref|CTW_UK_473_Europe_Supplement.pdf|page=3}} and [[Sinus]]<ref>''Sega Master System'' 576 KByte "Június 1992" page 20</ref>. During this time, Sega had competition in form of [[Game Boy]] and [[Nintendo Entertainment System]] (distributed from 1991 by Stadlbauer kft), [[Atari Lynx]]/2600/7800 (distributed from 1990/1991 by [[Novotrade 2C]] and HAT Cent kft - Hungarian Atari Trading Center kft), [[CDTV]] (distributed from 1991) and [https://qph.cf2.quoracdn.net/main-qimg-2c81b25b1029681c24dc655bdc2b2fc3-lq Rambo TV Game] ([[Atari 2600]] clones distributed from <1990). From September 1992, the first [[Mega Drive]] I, [[Game Gear]] and Master System II models were released<ref>''Top Lista'' - 576 KByte Szeptember 1992 page 25</ref><ref>''576 Kbyte Shop'' - 576 KByte November 1992</ref>, however, none of Sega consoles were successful here so Nissho Iwai decided to change strategy{{fileref|CTW_UK_473_Europe_Supplement.pdf|page=3}}.
  
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Sega began to work with [[Novotrade]] in the creation of new games so it was decided to change the distributor to [[Novotrade 2C]] in October 1992. They released [[Sega Mega Drive]], [[Sega Master System II]],[[Sega Mega-CD II]], [[Sega Game Gear]] and [[Sega Mega Drive 32X]]. During this time, Mega Drive became a very popular console and many events related to Sega were organized such as [[Sega Verseny 1994]] , [[I. Sega játékbajnokság]] , [[Eternal Champion]].In 1993, the  [[Szegasztok]] series was created which focused on games for Sega consoles.
+
During this period, the Hungarian company, [[Novotrade]] started developing and releasing it's own games for Sega systems, including the best known ''[[Ecco the Dolphin]]'' series<ref>https://www.mobygames.com/company/appaloosa-interactive-corporation</ref>, which became a cult classic among gamers. ''[[Ecco: The Tides of Time]]'' is only known Mega Drive game translated into Hungarian language.
  
−
In the meantime, in Hungary appeared the famiclone Terminator 2 modeled on Sega Mega Drive and famiclones that look like Asian versions of Mega Drive in green boxes.  
+
In October 1993<ref>''Videojáték bajnokság'' Somogyi Hírlap, 1994-07-07</ref>, Nissho Iwai choose [[Al-Step]] kft as official distributor. In the same month, Nissho sponsored 576 Kbyte's TV show about Sega callled [[Szegasztok]]<ref>https://www.youtube.com/watch?v=oRUXB1yf3aw&t=586s&ab_channel=_ryood</ref>. Before Christmas, the second Mega Drive model hit stores<ref>Délvilág 1993-11-17</ref> and the [[Sega Mega CD ]] II was released in March following year<ref>CoV 42 page 52</ref>. The biggest sub-distributors at the time were Al-Step, [[Primex]], [[Novotrade 2C]] and Videoton{{fileref|CTW_UK_473_Europe_Supplement.pdf|page=3}}.
  
−
[[File:Novotrade 2C HU Sega advert.jpg|thumb|Print advert in Guru (HU) #1995-03 (1995-xx-xx)|150px]]
+
From that time on, Sega products became more successful in the country{{fileref|CTW_UK_473_Europe_Supplement.pdf|page=3}}. Nissho got $500,000 worth of bussiness from 1993 Christmas sells and more than a half was hardware-based. Due to big sales over Christmas, hit titles like ''[[Aladdin]]'' were often stock-out. The Mega Drive and Master System were the most popular and Hungary was 1% of Sega's European business, with forecasting sales of 30,000 - 50,000 units for 1994, which was a very good result for Eastern European country{{fileref|CTW_UK_473_Europe_Supplement.pdf|page=3}}. Many companies have organized various Sega console related events such as [[Sega Verseny 1994]] (by Novotrade 2C)<ref>''I. Sega Verseny 1994'' - Guru 1994-06 page 62</ref>, [[Eternal Champion]] (by Videoton)<ref>''Országos videojáték bajnokság''- Új Dunántúli Napló 1994-07-04</ref>, [[I. Sega játékbajnokság]] (by Elektroház)<ref>''Sega-bajnokok az Elektroházban'' - Békés Megyei Hírlap 1995-05-29</ref> and others. In 1994, the Pop Shop founded [[Sega es Nintendo Klub]].
  
−
[[Sega Saturn]] first appeared in early 1995 through imports in 576 Kbyte stores. The console with one pad and the game [[Virtua Fighter]] cost 129999 HUF which was a huge price and hardly anyone in the country could buy this console. Official European console models appeared after late 1995 and cost 69999 HUF.
+
There were also clone consoles on the market. While in some places people could come across consoles compatible with 16-bit Sega, there were also consoles imitating Mega Drive, such as the famiclone reminiscent of the [[Unlicensed_Mega_Drive_clones_(Famiclone_models)#Mega_Drive_2_shell|Mega Drive in a green box from Asian distribution]]. The most famous famiclone in Hungary - [https://4.bp.blogspot.com/-iQhTkm2mtUA/WZ9Jb36eQXI/AAAAAAAAKbg/Ir-Ya_Sk2-0Uzux1BsMV5irZ3Nq8xK-fQCEwYBhgL/s1600/terminator%2B2%2Bcon%2Bcaja.jpg Terminator 2] which box design resemble [[Sega Mega Drive]] 2.
  
−
In 1996, TCI's technology group got the rights to distribute [[Sega Channel]] in Hungary , but it is not known that the service was launched there.
+
In March 1995, the [[Sega Saturn]] console, imported from Japan, appeared in 576 Kbyte Shop. The console with one pad and the game [[Virtua Fighter]] cost 129999 HUF<ref>576Kbyte 03/1995 page 2</ref>which was a huge price and hardly anyone in the country could buy this console. At the same time, Hungary saw the official release of the [[Mega Drive 32X]].<ref>576Kbyte 03/1995 page 2</ref> European version of Saturn was officially released at a similar time as in the rest of Europe<ref>https://www.telecompaper.com/news/video-games-market-sees-slow-development--64252</ref>. Besides Famicom and Mega Drive clones, Sega had competition in form of [[Super Nintendo]] (distributed from October 1992 by Stadlbauer kft), [[Neo Geo]] (distributed from 1992 by Intercom, which distribution was taken over by Videoton in 1993), [[Amiga CD32]] (distributed from February 1994<ref>Guru 2/94 "32 heb'ab!"</ref>), [[Atari Jaguar]] (distributed from October 1994 by Novotrade 2C<ref>Joypad #3 "Jaguar"</ref>), Neo Geo CD (distributed from 1995 by Videoton) and [[3DO]].
  
−
At the beginning of 1996, [[Al-Step]] became the official distributor. The company complained that Saturn is a defective product that is not popular in the country. Al-Step also emphasized that older consoles such as Mega Drive II and Master System II are still selling well.<ref>Reform, 1996-04-23, page 33</ref>
+
==Al-Step/EBM==
 +
In late 1995, [[Sega Europe]] took all responsibility from Nissho Iwai, with Al-Step and [[EBM]] (Euro Business Magyarorszag) as authorized distributors. Hungary was seen as the third most important market in former Eastern Bloc due to good economy but small population{{fileref|CTW_UK_586_Europe_Supplement.pdf|page=3}}. Saturn was too expensive for Hungarian conditions and Al-Step emphasized, that old Sega consoles such as Master System II and Mega Drive II are still quite popular.<ref>Reform, 1996-04-23, page 33</ref> The Sega brand was slowly starting to lose its popularity, although there were other events related to it, such as [[Sega Verseny 1996]] (via Neptun Elektronik)<ref>Vas Népe "1996-05-31" </ref> and in January 1996, TCI's technology group got the rights to distribute [[Sega Channel]] in Hungary, but it isn't known that the service was launched there.<ref>https://forums.sonicretro.org/index.php?threads/more-sega-channel-prototypes-dumped.25935/page-11#post-833889</ref> Sega brand has lost much of its popularity in this country and practically disappeared in 1998 in favor of [[PlayStation]] (distributed from October 1996 by Sony Hungary<ref>http://web.archive.org/web/19980703064424/http://www.playstation-europe.com/playstation/pr/launch.htm</ref>) and [[Nintendo 64]] (distributed from March 1997 by Stadlbauer kft).
  
−
At the end of 1996, [[EBM]] became the official distributor.<ref>Magyar Nemzet, 1996-12-14, Mortal Combat a vilagujdonsag</ref> At that time, Saturn's prices went down, however, and that didn't help either, and like the rest of Europe, the console sold very poorly.
+
Sega arcades were distributed from at least mid-90s by [[Deith Leisure Hungary]] with 3 authorized distributors - [[Flipper-Rex Kereskedelmi]] Kft<ref>https://magyarnarancs.hu/tudomany/gamexpo_99_gepmutatas-59658</ref> and [[Novogame]]. Arcade machines were popular in the 1990s, but at the beginning of the 2000s they became less popular, according to Novogame, which in 2002 only received 5 orders for Sega machines.<ref>Napi Gazdaság, 2002-11-21, Magyarorszagon is visszaesett a Sega-forgalom</ref>
  
−
From the second half of the 90s until the early 2000s, the distribution of arcades was handel by [[Novogame]].<ref>Napi Gazdaság, 2002-11-21, Magyarorszagon is visszaesett a Sega-forgalom</ref>
+
==Dreamcast==
 +
Due to Sega's intention to focus on the most key markets (UK, Spain, France, Germany) only importers left. [[Sega Dreamcast]] was introduced in late 1999 by 576 Kbyte stores at a price of 79999 HUF. However, the sale weren't satisfactory and only 2000 units were sold, so from April 2000 the console was only available on special order with price of 62000 HUF<ref>https://web.archive.org/web/20041117210326fw_/http://dreampage.freeweb.hu/themes/helyzet.htm</ref>. With competition from [[PlayStation 2]] (distributed from late 2000 by Sony Hungary), Sega began to create distribution network in Eastern Europe and Dreamcast was officially released here in late 2000 by [[NewWave Computers]]<ref>https://web.archive.org/web/20040615201546/http://segadc.uw.hu/main/main.htm</ref><ref>https://web.archive.org/web/20041208033445/http://dreampage.fw.hu/links.htm</ref>.
  
−
[[Sega Dreamcast]] first appeared at the end of 1999 in 576 Kbyte stores at a price of 49999 HUF. However, the sale was quite small, so in April 2000 the console was only available on special order.<ref>https://web.archive.org/web/20041117210326fw_/http://dreampage.freeweb.hu/themes/helyzet.htm</ref>Dreamcast officially appeared at the end of 2000 and its distributor was a young company-[[NewWave Computers]]. The console was little known and was sold until 2003.<ref>https://web.archive.org/web/20040615201546/http://segadc.uw.hu/main/main.htm</ref><ref>https://web.archive.org/web/20041208033445/http://dreampage.fw.hu/links.htm</ref>
+
In 2002 ''Somogyi Hírlap'' magazine created an article about video game console market in Hungary which defined that 50%-Nintendo, 23%-Sony, 15%-Sega (a lot of them were from older generations), 12%-Others.
  
 +
==Ecobit, CD Projekt and Cenega==
 
After the Dreamcast console, [[Ecobit]] in 2004 became the distributor. Sega games from Empire and Xplosive were distributed by [[EVM]].<ref>https://web.archive.org/web/20010602130250/http://www.evm.hu/main.html</ref>
 
After the Dreamcast console, [[Ecobit]] in 2004 became the distributor. Sega games from Empire and Xplosive were distributed by [[EVM]].<ref>https://web.archive.org/web/20010602130250/http://www.evm.hu/main.html</ref>
  
 
In 2007 [[CD Projekt|PlayOn]] took over the distribution. Since 2014, [[Cenega]] has been responsible for the distribution of Sega PC products in the country, alongside Poland, the Czech Republic and Slovakia.<ref>http://www.cenega.pl/news/obcy-izolacja-edycja-nostromo-z-oryginalna-obsada-z-filmu-ridleya-scotta-dostepna-w-przedsprzedazy/7821</ref>
 
In 2007 [[CD Projekt|PlayOn]] took over the distribution. Since 2014, [[Cenega]] has been responsible for the distribution of Sega PC products in the country, alongside Poland, the Czech Republic and Slovakia.<ref>http://www.cenega.pl/news/obcy-izolacja-edycja-nostromo-z-oryginalna-obsada-z-filmu-ridleya-scotta-dostepna-w-przedsprzedazy/7821</ref>
 +
 +
==External links==
 +
*[https://web.archive.org/web/20040615201546/http://segadc.uw.hu/main/main.htm segadc.uw.hu]
 +
*[https://web.archive.org/web/20010520165131/http://dreampage.freeweb.hu/ dreampage.freeweb.hu]
 +
*[https://web.archive.org/web/20040727040420/http://dreampage.fw.hu/ Other version of above site]
  
 
==References==
 
==References==

Latest revision as of 09:10, 27 January 2024

Notavailable.svg
Hungary 
History of Sega in Hungary
Official Sega distributor(s): Nissho Iwai (1991-1995), Al-Step (1993-1996), EBM (1996-1998), NewWave Computers (2000-2002), Ecobit (2004-2007), PlayOn (2007-2014), Cenega (2014-present)

This short article is in need of work. You can help Sega Retro by adding to it.

The first consoles that were sold in Hungary, just like in other communist countries, were created at the initiative of domestic companies. One of the first consoles was Elektronikus TV játék, produced by Videoton since 1976. Hungary began its transition away from Soviet-style communism in 1990, and like many of its Warsaw pact neighbours became a more attractive place for foreign Western investers.

Nissho Iwai

The first Sega products in this region were supply from early 1991 by Nissho Iwai to local sub-distributors[1]. The Sega Master System model I was released first, with the price of 12,900 HUF and was sold by two authorized distributors - Videoton[1] and Sinus[2]. During this time, Sega had competition in form of Game Boy and Nintendo Entertainment System (distributed from 1991 by Stadlbauer kft), Atari Lynx/2600/7800 (distributed from 1990/1991 by Novotrade 2C and HAT Cent kft - Hungarian Atari Trading Center kft), CDTV (distributed from 1991) and Rambo TV Game (Atari 2600 clones distributed from <1990). From September 1992, the first Mega Drive I, Game Gear and Master System II models were released[3][4], however, none of Sega consoles were successful here so Nissho Iwai decided to change strategy[1].

During this period, the Hungarian company, Novotrade started developing and releasing it's own games for Sega systems, including the best known Ecco the Dolphin series[5], which became a cult classic among gamers. Ecco: The Tides of Time is only known Mega Drive game translated into Hungarian language.

In October 1993[6], Nissho Iwai choose Al-Step kft as official distributor. In the same month, Nissho sponsored 576 Kbyte's TV show about Sega callled Szegasztok[7]. Before Christmas, the second Mega Drive model hit stores[8] and the Sega Mega CD II was released in March following year[9]. The biggest sub-distributors at the time were Al-Step, Primex, Novotrade 2C and Videoton[1].

From that time on, Sega products became more successful in the country[1]. Nissho got $500,000 worth of bussiness from 1993 Christmas sells and more than a half was hardware-based. Due to big sales over Christmas, hit titles like Aladdin were often stock-out. The Mega Drive and Master System were the most popular and Hungary was 1% of Sega's European business, with forecasting sales of 30,000 - 50,000 units for 1994, which was a very good result for Eastern European country[1]. Many companies have organized various Sega console related events such as Sega Verseny 1994 (by Novotrade 2C)[10], Eternal Champion (by Videoton)[11], I. Sega játékbajnokság (by Elektroház)[12] and others. In 1994, the Pop Shop founded Sega es Nintendo Klub.

There were also clone consoles on the market. While in some places people could come across consoles compatible with 16-bit Sega, there were also consoles imitating Mega Drive, such as the famiclone reminiscent of the Mega Drive in a green box from Asian distribution. The most famous famiclone in Hungary - Terminator 2 which box design resemble Sega Mega Drive 2.

In March 1995, the Sega Saturn console, imported from Japan, appeared in 576 Kbyte Shop. The console with one pad and the game Virtua Fighter cost 129999 HUF[13]which was a huge price and hardly anyone in the country could buy this console. At the same time, Hungary saw the official release of the Mega Drive 32X.[14] European version of Saturn was officially released at a similar time as in the rest of Europe[15]. Besides Famicom and Mega Drive clones, Sega had competition in form of Super Nintendo (distributed from October 1992 by Stadlbauer kft), Neo Geo (distributed from 1992 by Intercom, which distribution was taken over by Videoton in 1993), Amiga CD32 (distributed from February 1994[16]), Atari Jaguar (distributed from October 1994 by Novotrade 2C[17]), Neo Geo CD (distributed from 1995 by Videoton) and 3DO.

Al-Step/EBM

In late 1995, Sega Europe took all responsibility from Nissho Iwai, with Al-Step and EBM (Euro Business Magyarorszag) as authorized distributors. Hungary was seen as the third most important market in former Eastern Bloc due to good economy but small population[18]. Saturn was too expensive for Hungarian conditions and Al-Step emphasized, that old Sega consoles such as Master System II and Mega Drive II are still quite popular.[19] The Sega brand was slowly starting to lose its popularity, although there were other events related to it, such as Sega Verseny 1996 (via Neptun Elektronik)[20] and in January 1996, TCI's technology group got the rights to distribute Sega Channel in Hungary, but it isn't known that the service was launched there.[21] Sega brand has lost much of its popularity in this country and practically disappeared in 1998 in favor of PlayStation (distributed from October 1996 by Sony Hungary[22]) and Nintendo 64 (distributed from March 1997 by Stadlbauer kft).

Sega arcades were distributed from at least mid-90s by Deith Leisure Hungary with 3 authorized distributors - Flipper-Rex Kereskedelmi Kft[23] and Novogame. Arcade machines were popular in the 1990s, but at the beginning of the 2000s they became less popular, according to Novogame, which in 2002 only received 5 orders for Sega machines.[24]

Dreamcast

Due to Sega's intention to focus on the most key markets (UK, Spain, France, Germany) only importers left. Sega Dreamcast was introduced in late 1999 by 576 Kbyte stores at a price of 79999 HUF. However, the sale weren't satisfactory and only 2000 units were sold, so from April 2000 the console was only available on special order with price of 62000 HUF[25]. With competition from PlayStation 2 (distributed from late 2000 by Sony Hungary), Sega began to create distribution network in Eastern Europe and Dreamcast was officially released here in late 2000 by NewWave Computers[26][27].

In 2002 Somogyi Hírlap magazine created an article about video game console market in Hungary which defined that 50%-Nintendo, 23%-Sony, 15%-Sega (a lot of them were from older generations), 12%-Others.

Ecobit, CD Projekt and Cenega

After the Dreamcast console, Ecobit in 2004 became the distributor. Sega games from Empire and Xplosive were distributed by EVM.[28]

In 2007 PlayOn took over the distribution. Since 2014, Cenega has been responsible for the distribution of Sega PC products in the country, alongside Poland, the Czech Republic and Slovakia.[29]

External links

References

  1. ↑ 1.0 1.1 1.2 1.3 1.4 1.5 File:CTW_UK_473_Europe_Supplement.pdf, page 3
  2. ↑ Sega Master System 576 KByte "Június 1992" page 20
  3. ↑ Top Lista - 576 KByte Szeptember 1992 page 25
  4. ↑ 576 Kbyte Shop - 576 KByte November 1992
  5. ↑ https://www.mobygames.com/company/appaloosa-interactive-corporation
  6. ↑ Videojáték bajnokság Somogyi Hírlap, 1994-07-07
  7. ↑ https://www.youtube.com/watch?v=oRUXB1yf3aw&t=586s&ab_channel=_ryood
  8. ↑ Délvilág 1993-11-17
  9. ↑ CoV 42 page 52
  10. ↑ I. Sega Verseny 1994 - Guru 1994-06 page 62
  11. ↑ Országos videojáték bajnokság- Új Dunántúli Napló 1994-07-04
  12. ↑ Sega-bajnokok az Elektroházban - Békés Megyei Hírlap 1995-05-29
  13. ↑ 576Kbyte 03/1995 page 2
  14. ↑ 576Kbyte 03/1995 page 2
  15. ↑ https://www.telecompaper.com/news/video-games-market-sees-slow-development--64252
  16. ↑ Guru 2/94 "32 heb'ab!"
  17. ↑ Joypad #3 "Jaguar"
  18. ↑ File:CTW_UK_586_Europe_Supplement.pdf, page 3
  19. ↑ Reform, 1996-04-23, page 33
  20. ↑ Vas Népe "1996-05-31"
  21. ↑ https://forums.sonicretro.org/index.php?threads/more-sega-channel-prototypes-dumped.25935/page-11#post-833889
  22. ↑ http://web.archive.org/web/19980703064424/http://www.playstation-europe.com/playstation/pr/launch.htm
  23. ↑ https://magyarnarancs.hu/tudomany/gamexpo_99_gepmutatas-59658
  24. ↑ Napi Gazdaság, 2002-11-21, Magyarorszagon is visszaesett a Sega-forgalom
  25. ↑ https://web.archive.org/web/20041117210326fw_/http://dreampage.freeweb.hu/themes/helyzet.htm
  26. ↑ https://web.archive.org/web/20040615201546/http://segadc.uw.hu/main/main.htm
  27. ↑ https://web.archive.org/web/20041208033445/http://dreampage.fw.hu/links.htm
  28. ↑ https://web.archive.org/web/20010602130250/http://www.evm.hu/main.html
  29. ↑ http://www.cenega.pl/news/obcy-izolacja-edycja-nostromo-z-oryginalna-obsada-z-filmu-ridleya-scotta-dostepna-w-przedsprzedazy/7821
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