Sega AM3

From Sega Retro

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Sega AM3
Division of Sega Enterprises
Founded: 1990
Defunct: 1999-05-11
Headquarters:
Japan
1990
1999-05-11

Sega Amusement Machine Research and Development Department #3, (第三AM研究開発部), shortened to AM R&D Dept. #3 or AM3, was a division within Sega Enterprises. It was formally established in April 1993, due to an internal reorganization of the arcade development section[1], and existed primarily to create arcade (or "amusement") games. During its existence, this division was commonly referred to as Sega AM3, being the "third" of several R&D divisions within Sega's Japanese operations. From May 1993 onwards, Hisao Oguchi acted as AM3's general manager[2]. AM3 existed for most of the 1990s until May 1999 when it became Sega Software R&D Dept. 3[3].

Like AM1 and AM2, AM3 brought it's own colour to Sega's amusement research and development. Most notable are rail shooters (Rail Chase, Gunblade NY, The Lost World: Jurassic Park), sports (Decathlete, Virtua Tennis) and games that simulate real life careers in Crazy Taxi, Jambo! Safari or Derby Owners Club. For a brief time, the team experimented with pre-rendered 3D graphics for use in AM5's AS-1 simulator, producing Michael Jackson in Scramble Training, Megalopolis: Tokyo City Battle, and a number of experimental short films based around Sonic the Hedgehog.[4] VR-1 and Dragon Ball Z V.R.V.S. also saw AM3 involved with AM5 and advanced technology again.

Sections

  • Planning Section[5]
  • Software Section[6]
  • Design Section[5]

Softography

Medal game

Y Board

System 24

System 18

System C2

System 32

Model 1

Model 2

Model 3

Sega Titan Video

Saturn

NAOMI

Windows PC

Large attraction


X Board

System 32

Sega Model 2A CRX

Sega Model 2B CRX

Sega Model 3 Step 2.1

Unique/Unknown

Sega Saturn

Dreamcast

List of staff

Magazine articles

Main article: Sega AM3/Magazine articles.

Photo gallery

External links

References

  1. ↑ File:DCM_JP_20000922_2000-30.pdf, page 93
  2. ↑ File:IR EN 2003-05-19.pdf, page 2
  3. ↑ File:DCM_JP_19991119_1999-36.pdf, page 15
  4. ↑ Beep! MegaDrive, "October 1994" (JP; 1994-09-08), page 95
  5. ↑ 5.0 5.1 Sega Saturn Magazine, "1997-35 (1997-10-17)" (JP; 1997-10-03), page 188
  6. ↑ Sega Saturn Magazine, "1997-35 (1997-10-17)" (JP; 1997-10-03), page 189


Timeline of Sega of Japan research and development divisions








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