Difference between revisions of "Sega AM3"

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{{Company
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{{CompanyBob
 
| logo=
 
| logo=
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| width=
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| division=[[Sega Enterprises, Ltd.|Sega Enterprises]]
 
| founded=1990
 
| founded=1990
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| defunct=1999-05-11
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| prevdate=1990
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| prev=[[Sega R&D 1]]
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| nextdate=1999-05-11
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| next=[[Sega Software R&D Dept. 3]]
 
| headquarters=Japan
 
| headquarters=Japan
 
}}
 
}}
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'''Sega Amusement Machine Research and Development Department #3''', (第三AM研究開発部), shortened to '''AM R&D Dept. #3''' or '''AM3''', was a division within [[Sega Enterprises]]. It was formally established in April 1993, due to an internal reorganization of the arcade development section{{fileref|DCM_JP_20000922_2000-30.pdf|page=93}}, and existed primarily to create arcade (or "amusement") games. During its existence, this division was commonly referred to as '''Sega AM3''', being the "third" of several R&D divisions within Sega's Japanese operations. From May 1993 onwards, [[Hisao Oguchi]] acted as AM3's general manager{{fileref|IR EN 2003-05-19.pdf|page=2}}. AM3 existed for most of the 1990s until May 1999 when it became '''Sega Software R&D Dept. 3'''{{fileref|DCM_JP_19991119_1999-36.pdf|page=15}}.
  
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'''Sega Amusement Machine Research and Development Department 3''' or '''Sega AM3''' is the third arcade division within Sega. In started in 1991 with the game ''[[Rail Chase]]'', produced by future Sega President [[Hisao Oguchi]]. In 2000, it was spun off as [[Hitmaker]]. After the intergration back into Sega in 2004, it operated for four more years, but then was dissolved. Around the same time, the orginal founder of the division resigned his executive position at Sega, in favour of other positions within [[Sega Sammy Holdings]].
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Like AM1 and AM2, AM3 brought it's own colour to Sega's amusement research and development. Most notable are rail shooters (''[[Rail Chase]], [[Gunblade NY]], [[The Lost World: Jurassic Park]]''), sports (''[[Decathlete]], [[Virtua Tennis]]'') and games that simulate real life careers in ''[[Crazy Taxi]]'', ''[[Jambo! Safari]]'' or ''[[Derby Owners Club]]''. For a brief time, the team experimented with pre-rendered 3D graphics for use in [[AM5]]'s [[AS-1]] simulator, producing ''[[Michael Jackson in Scramble Training]]'', ''[[Megalopolis: Tokyo City Battle]]'', and a number of experimental short films based around [[Sonic the Hedgehog]].{{magref|bemega|1994-10|95}} ''[[VR-1]]'' and ''[[Dragon Ball Z V.R.V.S.]]'' also saw AM3 involved with AM5 and advanced technology again.
  
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Aside from Hitmaker, both [[Sega Rosso]] and [[United Game Artists]] were also spun off from AM3.
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==Sections==
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*Planning Section{{magref|ssmjp|1997-35|188}}
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*Software Section{{magref|ssmjp|1997-35|189}}
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*Design Section{{magref|ssmjp|1997-35|188}}
  
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==Arcade==
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==Softography==
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{{multicol|
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{{CompanyHistoryAll|Sega AM3}}
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===[[Y Board]]===
 
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* [[Rail Chase]] (1991)
 
  
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===[[System 18]]===
 
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* [[D. D. Crew]] (1991)
 
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* [[Wally wo Sagase!]] (1992)
 
  
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===[[System 24]]===
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{{multicol|
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* [[Dynamic Country Club]] (1991)
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===[[X Board]]===
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* [[Hot Rod]] (1988)
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* ''[[Carribean Roule]]'' (1992) (with [[Sega AM6]])
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* [[Rough Racer]] (1990)
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* ''[[Royal Ascot]]'' (1992) (with [[Sega AM6]])
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===[[System C]]===
 
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*''[[PotoPoto]]'' (1994)
 
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===[[Model 1]]===
 
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* [[Star Wars Arcade]] (1994)
 
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* Tecwar (1994)
 
  
 
===[[System 32]]===
 
===[[System 32]]===
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* [[Dark Edge]] (1992)
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* ''[[Hard Dunk]]'' (1994)
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* [[Dragon Ball Z V.R.V.S.]] (1994)
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* ''[[Title Fight]]'' (1992)
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* [[Hard Dunk]] (1994)
 
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* [[Jurassic Park]] (1994)
 
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* [[SegaSonic the Hedgehog]] (1992)
 
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* [[Title Fight]] (1992)
 
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=== [[Sega Model 2]] ===
 
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* [[Cyber Troopers Virtual-On]] (1996)
 
  
 
=== [[Sega Model 2A CRX]] ===
 
=== [[Sega Model 2A CRX]] ===
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* [[Manx TT Superbike]] (1995)
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* ''[[Manx TT Superbike]]'' (1995)
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* [[Sega Rally Championship]] (1995)
 
  
 
=== [[Sega Model 2B CRX]] ===
 
=== [[Sega Model 2B CRX]] ===
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* [[Rail Chase 2]] (1995)
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* ''[[Gunblade NY]]'' (1995)
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* [[Gunblade NY]] (1995)
 
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* [[Indy 500]] (1995)
 
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* [[Last Bronx]] (1996)
 
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=== [[Sega Model 2C CRX]] ===
 
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* [[Sega Touring Car Championship]] (1996)
 
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* [[Top Skater]] (1997)
 
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=== [[Sega Model 3 Step 1.5]] ===
 
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* [[The Lost World: Jurassic Park]] (1997)
 
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* [[Le Mans 24]] (1997)
 
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=== [[Sega Model 3 Step 2.0]] ===
 
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* [[Cyber Troopers Virtual-On Oratorio Tangram]] (1998)
 
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* [[Harley-Davidson & L.A. Riders]] (1997)
 
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* [[Sega Rally 2]] (1998)
 
  
 
=== [[Sega Model 3 Step 2.1]] ===
 
=== [[Sega Model 3 Step 2.1]] ===
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* [[Dirt Devils]] (1998)
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* ''[[Dirt Devils]]'' (1998)
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* [[L.A. Machineguns]] (1998)
 
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* [[Star Wars Trilogy Arcade]] (1998)
 
  
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=== [[Sega Titan Video]] ===
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=== Unique/Unknown ===
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* [[Baku Baku Animal]] (1997)
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* ''[[Bingo Party]]'' (1993)
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* [[Decathlete]] (1996)
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* ''[[Exciting Boat Race]]'' (1993)
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* [[Funky Head Boxers]] (1995)
 
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* [[Winter Heat]] (1997)
 
  
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===[[NAOMI]]===
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===[[Sega Saturn]]===
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* [[Crazy Taxi]] (1999)
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* ''[[Baku Baku Animal]]'' (1995)
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* [[Jambo! Safari]] (1999)
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* ''[[Cyber Troopers Virtual-On]]'' (1996) (with [[CRI]] and [[Sega CS]])
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* [[Toy Fighter]] (1999) (Development: Anchor)
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* ''[[Funky Head Boxers]]'' (1995)
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* Touch De Uno! (1999)
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* ''[[Winter Heat]]'' (1998) (with [[Data East]])
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===[[NAOMI 2]]===
 
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* [[World Club Champion Football: European Clubs 2005-2006]] (2005)  
 
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=== [[Sega Aurora]] ===
 
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* [[Touch De Zunou]] (2006)
 
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=== [[Triforce]] ===
 
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* [[The Key Of Avalon 2]] (2005)
 
  
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=== [[Lindbergh]] ===
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===[[Dreamcast]]===
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* Derby Owners Club 2008: Feel the Rush (2008)
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* ''[[Cyber Troopers Virtual-On: Oratorio Tangram M.S.B.S. Ver. 5.4]]'' (2000)
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** Derby Owners Club 2009: Ride for the Live (2008)
 
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* [[Initial D Arcade Stage 4]] (2007)
 
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* [[Let's Go Jungle!: Lost on the Island of Spice]] (2006)
 
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* [[Virtua Tennis 3]] (2006)
 
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* [[World Club Champion Football: Intercontinental Clubs 2006-2007]] (2007)
 
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** [[World Club Champion Football: Intercontinental Clubs 2007-2008]] (2008)
 
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** [[World Club Champion Football: Intercontinental Clubs 2008-2009]] (2009)
 
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** [[World Club Champion Football: Intercontinental Clubs 2009-2010]] (2009)
 
 
|cols=3}}
 
|cols=3}}
  
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==Consumer==
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==List of staff==
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{{multicol|
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{{StaffList|Sega AM3}}
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===[[Sega 32X]]===
 
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* [[Star Wars Arcade]] (1994) (with [[Sega Interactive]])
 
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===[[Sega Saturn]]===
 
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* [[Cyber Troopers Virtual-On]] (1996) (with [[CRI]])
 
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* [[Decathlete]] (1996)
 
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* [[Funky Head Boxers]] (1995)
 
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* [[Manx TT SuperBike]] (1997) (with [[Tantalus Interactive]])
 
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* [[Sega Rally Championship]] (1995)
 
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* [[Sega Touring Car Championship]] (1997)
 
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* [[Winter Heat]] (1998)
 
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===[[Sega Dreamcast]]===
 
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* [[Sega Rally 2]] (1999) (with [[Smilebit]])
 
  
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===[[PlayStation Portable]]===
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==Magazine articles==
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* [[Initial D: Street Stage]] (2006)
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{{mainArticle|{{PAGENAME}}/Magazine articles}}
  
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===[[PlayStation 2]]===
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==Photo gallery==
 +
<gallery>
 +
LeMans24 developers SSM JP 1997-35.jpg|''[[Le Mans 24]]'' team
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</gallery>
  
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* [[Sega Rally 2006]] (2006)
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==External links==
 +
* [http://web.archive.org/web/20040610032406/http://www.hitmaker.co.jp/site/comphistory.html Sega AM3's production history on the Hitmaker website (Internet Archive)]
  
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===[[PlayStation 3]]===
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==References==
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* [[Initial D: Extreme Stage]] (2008)
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<references />
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* [[Virtua Tennis 3]] (2006)
 
  
 
{{clear}}
 
{{clear}}
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{{SegaDevs}}
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{{SoJ}}

Latest revision as of 07:13, 7 March 2024

Notavailable.svg
Sega AM3
Division of Sega Enterprises
Founded: 1990
Defunct: 1999-05-11
Headquarters:
Japan
1990
1999-05-11

Sega Amusement Machine Research and Development Department #3, (第三AM研究開発部), shortened to AM R&D Dept. #3 or AM3, was a division within Sega Enterprises. It was formally established in April 1993, due to an internal reorganization of the arcade development section[1], and existed primarily to create arcade (or "amusement") games. During its existence, this division was commonly referred to as Sega AM3, being the "third" of several R&D divisions within Sega's Japanese operations. From May 1993 onwards, Hisao Oguchi acted as AM3's general manager[2]. AM3 existed for most of the 1990s until May 1999 when it became Sega Software R&D Dept. 3[3].

Like AM1 and AM2, AM3 brought it's own colour to Sega's amusement research and development. Most notable are rail shooters (Rail Chase, Gunblade NY, The Lost World: Jurassic Park), sports (Decathlete, Virtua Tennis) and games that simulate real life careers in Crazy Taxi, Jambo! Safari or Derby Owners Club. For a brief time, the team experimented with pre-rendered 3D graphics for use in AM5's AS-1 simulator, producing Michael Jackson in Scramble Training, Megalopolis: Tokyo City Battle, and a number of experimental short films based around Sonic the Hedgehog.[4] VR-1 and Dragon Ball Z V.R.V.S. also saw AM3 involved with AM5 and advanced technology again.

Sections

  • Planning Section[5]
  • Software Section[6]
  • Design Section[5]

Softography

Y Board

System 18

System 24

System 32

System C2

Model 1

Model 2

Sega Titan Video

Model 3

NAOMI

Medal game

Saturn

Windows PC

Large attraction


X Board

System 32

Sega Model 2A CRX

Sega Model 2B CRX

Sega Model 3 Step 2.1

Unique/Unknown

Sega Saturn

Dreamcast

List of staff

Magazine articles

Main article: Sega AM3/Magazine articles.

Photo gallery

External links

References

  1. ↑ File:DCM_JP_20000922_2000-30.pdf, page 93
  2. ↑ File:IR EN 2003-05-19.pdf, page 2
  3. ↑ File:DCM_JP_19991119_1999-36.pdf, page 15
  4. ↑ Beep! MegaDrive, "October 1994" (JP; 1994-09-08), page 95
  5. ↑ 5.0 5.1 Sega Saturn Magazine, "1997-35 (1997-10-17)" (JP; 1997-10-03), page 188
  6. ↑ Sega Saturn Magazine, "1997-35 (1997-10-17)" (JP; 1997-10-03), page 189


Timeline of Sega of Japan research and development divisions








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