Difference between revisions of "Sega AM3"

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{{Company
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{{CompanyBob
 
| logo=
 
| logo=
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| width=
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| division=[[Sega Enterprises, Ltd.|Sega Enterprises]]
 
| founded=1990
 
| founded=1990
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| defunct=2000-04-21
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| defunct=1999-05-11
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| mergedinto=[[Hitmaker]]
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| prevdate=1990
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| prev=[[Sega R&D 1]]
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| nextdate=1999-05-11
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| next=[[Sega Software R&D Dept. 3]]
 
| headquarters=Japan
 
| headquarters=Japan
 
}}
 
}}
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'''Sega Amusement Machine Research and Development Department #3''', ('''Sega AM R&D Dept. #3''') was a division within [[Sega of Japan]]. It was formally established in April 1993, due to an internal reorganization of the arcade development section{{fileref|DCM_JP_20000922_2000-30.pdf|page=93}}, and existed primarily to create arcade (or "amusement") games.
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'''Sega Amusement Machine Research and Development Department #3''', (第三AM研究開発部), shortened to '''AM R&D Dept. #3''' or '''AM3''', was a division within [[Sega Enterprises]]. It was formally established in April 1993, due to an internal reorganization of the arcade development section{{fileref|DCM_JP_20000922_2000-30.pdf|page=93}}, and existed primarily to create arcade (or "amusement") games. During its existence, this division was commonly referred to as '''Sega AM3''', being the "third" of several R&D divisions within Sega's Japanese operations. From May 1993 onwards, [[Hisao Oguchi]] acted as AM3's general manager{{fileref|IR EN 2003-05-19.pdf|page=2}}. AM3 existed for most of the 1990s until May 1999 when it became '''Sega Software R&D Dept. 3'''{{fileref|DCM_JP_19991119_1999-36.pdf|page=15}}.
  
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During its existence, this division was commonly referred to as '''Sega AM3''', being the "third" of several R&D divisions within Sega's Japanese operations. From May 1993 onwards, [[Hisao Oguchi]] acted as AM3's general manager{{fileref|IR EN 2003-05-19.pdf|page=2}}.
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Like AM1 and AM2, AM3 brought it's own colour to Sega's amusement research and development. Most notable are rail shooters (''[[Rail Chase]], [[Gunblade NY]], [[The Lost World: Jurassic Park]]''), sports (''[[Decathlete]], [[Virtua Tennis]]'') and games that simulate real life careers in ''[[Crazy Taxi]]'', ''[[Jambo! Safari]]'' or ''[[Derby Owners Club]]''. For a brief time, the team experimented with pre-rendered 3D graphics for use in [[AM5]]'s [[AS-1]] simulator, producing ''[[Michael Jackson in Scramble Training]]'', ''[[Megalopolis: Tokyo City Battle]]'', and a number of experimental short films based around [[Sonic the Hedgehog]].{{magref|bemega|1994-10|95}} ''[[VR-1]]'' and ''[[Dragon Ball Z V.R.V.S.]]'' also saw AM3 involved with AM5 and advanced technology again.
  
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AM3 existed for most of the 1990s until May 1999 when it became '''Sega Software R&D Dept. 3'''{{fileref|DCM_JP_19991119_1999-36.pdf|page=15}}.
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==Sections==
 +
*Planning Section{{magref|ssmjp|1997-35|188}}
 +
*Software Section{{magref|ssmjp|1997-35|189}}
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*Design Section{{magref|ssmjp|1997-35|188}}
  
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==Softography as R&D1==
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==Softography==
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{{multicol|
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{{CompanyHistoryAll|Sega AM3}}
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===[[Sega Zaxxon hardware]]===
 
−
* ''[[Future Spy]]'' (1984)
 
−
 
 
−
===[[Sega System 1]]===
 
−
* ''[[Flicky]]'' (1984)
 
−
* ''[[Sindbad Mystery]]'' (1984)
 
−
* ''[[Spatter]]'' (1984)
 
−
* ''[[Choplifter]]'' (1985)
 
−
* ''[[Ninja Princess]]'' (1985)
 
−
 
 
−
===[[Sega System E]]===
 
−
* ''[[Hang-On Jr.]]'' (1985)
 
−
 
 
−
===[[Sega System 2]]===
 
−
* ''[[Heavy Metal]]'' (1985)
 
−
* ''[[Shooting Master]]'' (1985)
 
−
 
 
−
===[[Sega Space Harrier]]===
 
−
* ''[[Enduro Racer]]'' (1985)
 
−
 
 
−
===[[Y Board]]===
 
−
* ''[[Galaxy Force]]'' (1988)
 
−
* ''[[Galaxy Force II]]'' (1988)
 
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* ''[[Last Survivor]]'' (1988)
 
−
 
 
−
===[[X Board]]===
 
−
* ''[[Thunder Blade]]'' (1987)
 
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* ''[[Line of Fire]]'' (1990)
 
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* ''[[Super Monaco GP]]'' (1989)
 
−
 
 
−
===[[System 16]]===
 
−
* ''[[Alex Kidd: The Lost Stars]]'' (1990)
 
−
* ''[[Shinobi]]'' (1986)
 
−
* ''[[Alien Syndrome]]'' (1987)
 
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* ''[[Body Slam]]'' (1987)
 
−
* ''[[Bullet]]'' (1987)
 
−
* ''[[Dunk Shot]]'' (1987)
 
−
* ''[[Fantasy Zone]]'' (1987)
 
−
* ''[[Heavyweight Champ]]'' (1987)
 
−
* ''[[Quartet]]'' (1987)
 
−
* ''[[Quartet 2]]'' (1987)
 
−
* ''[[SDI]]'' (1987)
 
−
* ''[[Sonic Boom]] (1987)
 
−
* ''[[Time Scanner]]'' (1987)
 
−
* ''[[Altered Beast]]'' (1988)
 
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* ''[[Tetris]]'' (1988)
 
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* ''[[E-SWAT]]'' (1989)
 
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* ''[[Flash Point]] (1989)
 
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* ''[[Golden Axe]]'' (1989)
 
−
 
 
−
===[[System 18]]===
 
−
*''[[Bloxeed]]'' (1989)
 
−
*''[[Shadow Dancer]]'' (1989)
 
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*''[[Alien Storm]]'' (1990)
 
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*''[[Michael Jackson's Moonwalker]]'' (1990)
 
−
 
 
−
=== [[System C]] ===
 
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*''[[Columns]]'' (1988)
 
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*''[[Columns II]]'' (1990)
 
−
 
 
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=== [[System C-2]] ===
 
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*''[[Borench]]'' (1988)
 
−
 
 
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=== [[System 24]] ===
 
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*''[[Gain Ground]]'' (1988)
 
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*''[[Hot Rod]]'' (1988)
 
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*''[[Crack Down]]'' (1988)
 
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*''[[Bonanza Bros.]]'' (1990)
 
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*''[[Rough Racer]]'' (1990)
 
−
 
 
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===[[System 32]]===
 
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*''[[Rad Mobile]]'' (1990)
 
  
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=== Unique/Unknown ===
 
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*''[[World Bingo]]'' (1985)
 
−
|cols=3}}
 
  
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==Softography as AM3==
 
 
{{multicol|
 
{{multicol|
−
 
 
===[[X Board]]===
 
===[[X Board]]===
 
* ''[[Carribean Roule]]'' (1992) (with [[Sega AM6]])
 
* ''[[Carribean Roule]]'' (1992) (with [[Sega AM6]])
 
* ''[[Royal Ascot]]'' (1992) (with [[Sega AM6]])
 
* ''[[Royal Ascot]]'' (1992) (with [[Sega AM6]])
−
 
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===[[Y Board]]===
 
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* ''[[Rail Chase]]'' (1991)
 
−
 
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===[[System 18]]===
 
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* ''[[D. D. Crew]]'' (1991)
 
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* ''[[Wally wo Sagase!]]'' (1992)
 
−
 
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===[[System 24]]===
 
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* ''[[Dynamic Country Club]]'' (1991)
 
−
 
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===[[System C]]===
 
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* ''[[PotoPoto]]'' (1994)
 
−
 
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===[[Model 1]]===
 
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* ''[[Star Wars Arcade]]'' (1994)
 
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* ''[[Tecwar]]'' (1994)
 
  
 
===[[System 32]]===
 
===[[System 32]]===
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* ''[[Dark Edge]]'' (1992)
 
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* ''[[Dragon Ball Z V.R.V.S.]]'' (1994)
 
 
* ''[[Hard Dunk]]'' (1994)
 
* ''[[Hard Dunk]]'' (1994)
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* ''[[Jurassic Park]]'' (1994)
 
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* ''[[SegaSonic the Hedgehog]]'' (1992)
 
 
* ''[[Title Fight]]'' (1992)
 
* ''[[Title Fight]]'' (1992)
−
 
−
=== [[Sega Model 2]] ===
 
−
* ''[[Cyber Troopers Virtual-On]]'' (1996)
 
  
 
=== [[Sega Model 2A CRX]] ===
 
=== [[Sega Model 2A CRX]] ===
 
* ''[[Manx TT Superbike]]'' (1995)
 
* ''[[Manx TT Superbike]]'' (1995)
−
* ''[[Sega Rally Championship]]'' (1995)
 
  
 
=== [[Sega Model 2B CRX]] ===
 
=== [[Sega Model 2B CRX]] ===
−
* ''[[Rail Chase 2]]'' (1995)
 
 
* ''[[Gunblade NY]]'' (1995)
 
* ''[[Gunblade NY]]'' (1995)
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* ''[[Indy 500]]'' (1995)
 
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* ''[[Last Bronx]]'' (1996)
 
−
 
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=== [[Sega Model 2C CRX]] ===
 
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* ''[[Top Skater]]'' (1997)
 
−
 
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=== [[Sega Model 3 Step 1.5]] ===
 
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* ''[[The Lost World: Jurassic Park]]'' (1997)
 
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* ''[[Le Mans 24]]'' (1997)
 
−
 
−
=== [[Sega Model 3 Step 2.0]] ===
 
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* ''[[Cyber Troopers Virtual-On Oratorio Tangram]]'' (1998)
 
  
 
=== [[Sega Model 3 Step 2.1]] ===
 
=== [[Sega Model 3 Step 2.1]] ===
 
* ''[[Dirt Devils]]'' (1998)
 
* ''[[Dirt Devils]]'' (1998)
−
* ''[[L.A. Machineguns]]'' (1998)
 
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* ''[[Magical Truck Adventure]]'' (1998)
 
  
−
=== [[Sega Titan Video]] ===
+
=== Unique/Unknown ===
−
* ''[[Baku Baku Animal]]'' (1997)
+
* ''[[Bingo Party]]'' (1993)
−
* ''[[Decathlete]]'' (1996)
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* ''[[Exciting Boat Race]]'' (1993)
−
* ''[[Funky Head Boxers]]'' (1995)
 
−
* ''[[Winter Heat]]'' (1997)
 
  
 
===[[Sega Saturn]]===
 
===[[Sega Saturn]]===
 
* ''[[Baku Baku Animal]]'' (1995)
 
* ''[[Baku Baku Animal]]'' (1995)
−
* ''[[Sega Rally Championship]]'' (1995) (with [[Sega CS]])
 
 
* ''[[Cyber Troopers Virtual-On]]'' (1996) (with [[CRI]] and [[Sega CS]])
 
* ''[[Cyber Troopers Virtual-On]]'' (1996) (with [[CRI]] and [[Sega CS]])
 
* ''[[Funky Head Boxers]]'' (1995)
 
* ''[[Funky Head Boxers]]'' (1995)
−
* ''[[Decathlete]]'' (1996)
 
−
* ''[[Last Bronx]]''  (1996)
 
 
* ''[[Winter Heat]]'' (1998) (with [[Data East]])
 
* ''[[Winter Heat]]'' (1998) (with [[Data East]])
  
−
===[[NAOMI]]===
+
===[[Dreamcast]]===
−
* ''[[Crazy Taxi]]'' (1999)
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* ''[[Cyber Troopers Virtual-On: Oratorio Tangram M.S.B.S. Ver. 5.4]]'' (2000)
−
 
 
−
=== Unique/Unknown ===
 
−
* ''[[Bingo Party]]'' (1993)
 
−
* ''[[Exciting Boat Race]]'' (1993)
 
−
* ''[[Net Marc]]'' (1995)
 
−
* ''[[VR-1]]'' (1994)
 
 
|cols=3}}
 
|cols=3}}
  
−
==Softography as Sega Software R&D3==
+
==List of staff==
 +
{{StaffList|Sega AM3}}
  
−
===[[NAOMI]]===
+
==Magazine articles==
−
* ''[[Dennou Senki Virtual-On Oratorio Tangram M.S.B.S. Ver. 5.2]]'' (1999)
+
{{mainArticle|{{PAGENAME}}/Magazine articles}}
−
* ''[[Derby Owners Club]]'' (1999)
 
−
* ''[[Jambo! Safari]]'' (1999)
 
−
* ''[[Kasei Channel Mars TV]]'' (1999)
 
−
* ''[[Toy Fighter]]'' (1999) (with [[Anchor]])
 
−
* ''[[Touch De Uno! 2]]'' (1999)
 
−
* ''[[Cyber Troopers Virtual-On Oratorio Tangram M.S.B.S. Ver. 5.66]]'' (2000)
 
  
−
===[[Dreamcast]]===
+
==Photo gallery==
−
* ''[[Crazy Taxi]]'' (1999)
+
<gallery>
−
* ''[[Dennou Senki Virtual-On Oratorio Tangram M.S.B.S. Ver. 5.2]]'' (1999)
+
LeMans24 developers SSM JP 1997-35.jpg|''[[Le Mans 24]]'' team
−
 
+
</gallery>
−
==Magazine articles==
 
−
{{mainArticle|{{PAGENAME}}/Magazine articles}}
 
  
 
==External links==
 
==External links==

Latest revision as of 08:13, 7 March 2024

Notavailable.svg
Sega AM3
Division of Sega Enterprises
Founded: 1990
Defunct: 1999-05-11
Headquarters:
Japan
1990
1999-05-11

Sega Amusement Machine Research and Development Department #3, (第三AM研究開発部), shortened to AM R&D Dept. #3 or AM3, was a division within Sega Enterprises. It was formally established in April 1993, due to an internal reorganization of the arcade development section[1], and existed primarily to create arcade (or "amusement") games. During its existence, this division was commonly referred to as Sega AM3, being the "third" of several R&D divisions within Sega's Japanese operations. From May 1993 onwards, Hisao Oguchi acted as AM3's general manager[2]. AM3 existed for most of the 1990s until May 1999 when it became Sega Software R&D Dept. 3[3].

Like AM1 and AM2, AM3 brought it's own colour to Sega's amusement research and development. Most notable are rail shooters (Rail Chase, Gunblade NY, The Lost World: Jurassic Park), sports (Decathlete, Virtua Tennis) and games that simulate real life careers in Crazy Taxi, Jambo! Safari or Derby Owners Club. For a brief time, the team experimented with pre-rendered 3D graphics for use in AM5's AS-1 simulator, producing Michael Jackson in Scramble Training, Megalopolis: Tokyo City Battle, and a number of experimental short films based around Sonic the Hedgehog.[4] VR-1 and Dragon Ball Z V.R.V.S. also saw AM3 involved with AM5 and advanced technology again.

Sections

  • Planning Section[5]
  • Software Section[6]
  • Design Section[5]

Softography

Y Board

System 18

System 24

System 32

System C2

Model 1

Model 2

Sega Titan Video

Model 3

NAOMI

Medal game

Saturn

Windows PC

Large attraction


X Board

System 32

Sega Model 2A CRX

Sega Model 2B CRX

Sega Model 3 Step 2.1

Unique/Unknown

Sega Saturn

Dreamcast

List of staff

Magazine articles

Main article: Sega AM3/Magazine articles.

Photo gallery

External links

References

  1. ↑ File:DCM_JP_20000922_2000-30.pdf, page 93
  2. ↑ File:IR EN 2003-05-19.pdf, page 2
  3. ↑ File:DCM_JP_19991119_1999-36.pdf, page 15
  4. ↑ Beep! MegaDrive, "October 1994" (JP; 1994-09-08), page 95
  5. ↑ 5.0 5.1 Sega Saturn Magazine, "1997-35 (1997-10-17)" (JP; 1997-10-03), page 188
  6. ↑ Sega Saturn Magazine, "1997-35 (1997-10-17)" (JP; 1997-10-03), page 189


Timeline of Sega of Japan research and development divisions








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